Actionable Gamification: Beyond Points, Badges, and Leaderboards

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(as of Oct 28,2021 18:49:48 UTC – Details)

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations. This book explores the interplay between these disciplines to capture the core principles that contribute to good gamification design.

The goal for this book is to become a strategy guide to help readers master the games that truly make a difference in their lives. Readers who absorb the contents of this book will have literally obtained what many companies pay tens of thousands of dollars to acquire. The ultimate aim is to enable the widespread adoption of good gamification and human-focused design in all types of industries.

Publisher‏:‎Octalysis Media; 2019th edition (April 16, 2015)
Publication date‏:‎April 16, 2015
File size‏:‎22931 KB
Enhanced typesetting‏:‎Enabled
Word Wise‏:‎Enabled
Print length‏:‎513 pages
Page numbers source ISBN‏:‎1511744049

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