Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions,


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(since Oct 25,2021 18:03:33 UTC – Details)


The publication uses ideas, devices, tutorials, as well as study that manager require to draw out as well as examine the 7 layers of social media sites information, consisting of message, activities, networks, applications, links, internet search engine, as well as area layers. Social media analytics has to do with transforming disorganized social media sites information right into significant organization understandings. By completion of this publication, you will certainly have understood the ideas, strategies, as well as devices utilized to draw out organization understandings from social media sites that aid enhance brand name commitment, create leads, drive web traffic, as well as inevitably make great organization choices. The publication is non-technical in nature ideal matched for manager, proprietors, specialists, trainees, as well as teachers, etc.

Here is just how guide is structured:

Chapter 1: The Seven Layers of Social Media Analytics

Chapter 2: Understanding Social Media

Chapter 3: Social Media Text Analytics

Chapter 4: Social Media Network Analytics

Chapter 5: Social Media Actions Analytics

Chapter 6: Social Media Apps Analytics

Chapter 7: Social Media Hyperlinks Analytics

Chapter 8: Social Media Location Analytics

Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals

The publication additionally features a buddy website (http://7layersanalytics.com/) which uses Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, as well as Syllabus.

ASIN‏:‎B011INA1UQ
Publication day‏:‎July 12, 2015
Language‏:‎English
File dimension‏:‎11544 KB
Text-to-Speech‏:‎Enabled
Enhanced typesetting‏:‎Enabled
X-Ray‏:‎Not Enabled
Word Wise‏:‎Enabled
Print size‏:‎217 web pages
Lending‏:‎Enabled

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